Why You Should Add Instagram to Your Marketing Stack

Written by Abby Nieten on November 6, 2015

Posted in Lead Generation

Instagram came skipping onto the social media playground five years ago and gained instant popularity among young mobile device users. In its first year, the photo- and video-sharing site amassed over 10 million users and was named the App Store Rewind 2011 iPhone App of the Year.

Since its launch, Instagram has been updating and refining its features to appeal to a wider variety of individuals. And this year, the app has taken big steps to gain recognition as a powerful platform for businesses—rolling out paid advertising and a new business account.

If Instagram isn’t one of your marketing team’s lead generation tools, it should be! Here are three reasons why:

#1: It’s where the cool kids hang out.

In September, Instagram announced that it now has over 400 million active monthly users. That number bests Twitter’s current active user count by 80 million!

What does this mean? It means there are A LOT of people spending time on Instagram—just a photo or video away from your brand’s reach.

#2: It now supports paid advertising.

Late this summer, Instagram officially released functionality that allows all businesses to run paid advertising campaigns on the app. Using Facebook’s Power Editor platform or Instagram’s Ads API, advertisers can now buy and manage Instagram ads.

In an effort to keep the user experience positive, ads that can be purchased for Instagram look and feel native to the platform. Additionally, the ads can be targeted to show up only for users who may have interest in the product or service being advertised.

According to Instagram, its new ads support the following business objectives:

  • Clicks to website
  • Video views
  • Mobile app installs
  • Mass brand awareness

With its ability to connect people across the globe through creative imagery, Instagram could be just the boost your brand needs.

#3: It provides real inspiration for businesses.

Last month, Instagram launched the @instagramforbusiness account. In a blog post announcing the new handle, Instagram said it hopes the account will inspire and encourage creative agencies, brands, and small businesses. How? By sharing weekly case studies about businesses that are successfully leveraging the platform to grow their customer base.

So far, Instagram’s new handle has showcased the likes of global ice cream brand Ben & Jerry’s (@benandjerrys), bicycle builder Brilliant Bicycle Co. (@ridebrilliant), and online publication Highsnobiety (@highsnobiety). If you’re looking for ideas to help you kick-start an Instagram advertising campaign or expand your business’s organic Instagram reach, follow @instagramforbusiness.

Want more tips for using social media platforms to generate leads? Click below to download our interactive e-book!