Formstack Blog

Infographic: So, what’s the X-factor in the A/B testing formula?

Sometimes, marketing can feel a little bit like a science experiment. We get an idea, make a plan, put it in action, test it, and see if it we’ve found the secret formula.

Of course, the truth is there’s no secret formula. In reality, the biggest x-factor in achieving success through your A/B testing is testing the right things in the right order.

The good news? Almost anything can be tested for optimization! The bad news? Almost anything can be tested for optimization. But our newest infographic shows you a few good places to start.

Of course, these A/B testing targets are just the tip of the iceberg. Want to take a deeper dive? Join us for our webinar on Thursday, May 28 to learn more!