“Of course not!” you may be thinking. You count on your website income, and you’re invested in the design, user experience, and digital ad campaigns. But what about profits you’re missing out on when potential customers click away?
If you’re not using strategic testing to optimize your site, you may be pushing potential leads away without even realizing it. If a visitor bounces from a site, you might never know why. With testing and site optimization, you could tap into a new stream of revenue and learn more about the high-converting areas of your site.
Check out our newest infographic for 5 reasons you need to make optimization a priority this year. It’s live on the Formstack site!