Google’s at it again. On April 21, the new algorithm update – designed to provide a better search experience for mobile users – will move mobile optimization from nicety to necessity. As consumers spend nearly 60% of their Internet browsing time on mobile devices, Google has spotted a key variable in search engine rank, inevitably bringing ‘Mobilegeddon’ down upon businesses.
The update raises the question, how can a business prepare for this change without overextending resources or spend? Can it be done in a manner efficient enough to save search rank?
Despite Google’s early announcement, no one has been very forthcoming with details. So here are a few notes from Webmaster trends analyst Gary Illyes:
- Responsive design doesn’t have a ranking benefit
- Mobile friendliness will be determined at page level – not sitewide
- Google is working on a dedicated mobile index
If you’re not sure if your site meets the mobile-friendly test available from Google, check it here: https://www.google.com/webmasters/tools/mobile-friendly/.
Below are some quick and dirty tips to optimize your site for your customer-base and keep the website mobile friendly: