Matt Gard brings leadership experience and eight years of financial expertise to growing lead capture platform
INDIANAPOLIS (Nov. 6, 2015) – Formstack, an online conversion platform that allows users to collect and manage leads, today announced the addition of Matt Gard in a new vice president of finance position.
Gard joins the Formstack team at a time of key expansion, with the company anticipating significant year-over-year revenue growth in 2015, nearly 100 percent increase in its remote workforce and continued product enhancements into a robust lead conversion tool for digital marketers.
“We’re excited to welcome a seasoned financial expert to the Formstack leadership team,” said Chris Byers, CEO of Formstack. “Our organization is experiencing an exciting period of growth, and we’ve had some great financial wins in 2015. Adding a talented CPA like Matt to our team gives us further opportunity to scale our efforts.”
In this new role, Gard will manage all facets of Formstack’s finances. His key focus will be on helping the leadership team make informed, tactical decisions as the company continues to grow. He will prepare Formstack’s board package and business reports as well as develop, implement and execute strategic plans for the finance and human resources departments.
Prior to joining Formstack, Gard spent eight years at Katz, Sapper & Miller—one of the top certified public accounting (CPA) firms in the nation and the largest in Indiana. There, Gard advanced from an entry-level position to his most recent position as a manager in the audit and assurance services department. As a manager, Gard was responsible for preparing and issuing audits and reviewing corporate financial statements. He also advised clients on accounting, reporting, compliance and internal control matters.
Gard started his professional career at Katz, Sapper & Miller right out of college, and his experiences there have equipped him to take on his new senior-level role at Formstack.
“Katz, Sapper & Miller helped develop my financial management skills and knowledge, and I’m excited to bring those things to Formstack.” Gard said. “Formstack’s culture and flexibility were definitely a draw, but I’m also attracted to the company’s recent and future growth potential.”
In addition to his experience at Katz, Sapper & Miller, Gard has his CPA credential and is a member of both the American Institute of CPAs (AICPA) and the Indiana CPA Society. He also volunteered for three years as the vice president of finance for the Central Indiana Chapter of APICS, the premier professional association for supply chain and operations management.
To learn more about Formstack and its performance marketing features, please visit www.formstack.com.
Formstack is a lead capture and conversion software that helps marketing teams convert traffic into revenue. Formstack’s tools help marketers build smart online forms, optimize their conversion rates and analyze keyword and campaign performance, all toward the goal of converting more traffic into qualified leads. For more information about Formstack, please visit www.formstack.com.
BLASTmedia for Formstack
Meghan Matheny, 317-806-1900 Ext. 115