5 Marketing Problems That Formstack Solves

Written by Ashley Alexander on June 9, 2015

Posted in Form Hacks, Lead Generation

One of the most difficult tasks all digital marketers face is streamlining the lead conversion process. How can you convert more leads or pinpoint who your target market is and what they want? These and other questions plague digital marketers every day, but no longer! With a variety of intuitive marketing features, Formstack can help you solve these issues and enhance your marketing strategy.

Here are 5 common problems faced by digital marketers that Formstack can fix:

1. Capturing More Leads

Generating more traffic to your website can be extremely difficult if you don’t have access to the right tools. At Formstack, we make sure you have everything you need by providing a suite of marketing features that help bring more people to your business.

If you’re looking to decrease field bottlenecks, our Social Autofill feature makes it easy for your customers to autocomplete form fields based on their Facebook and Google+ profiles. If you’re more concerned with pinpointing what works or doesn’t work on your forms, you can use our A/B Testing feature. A/B Testing allows you to test different variables like button color or word choice to figure out what works best in your marketing campaign.

2. Knowing Your Target

You can’t capture more leads if you don’t know your target market. What are your customers looking for? Formstack can help you find out with a variety of analytics features that will pinpoint what is really driving your conversions.

With our data-crunching analytics, you can easily track your campaigns in real time such as what your abandonment rates and referral paths are and how many form views you’re getting. If you want to pinpoint where and why customers are abandoning your form, you can look at field bottlenecks to find the weak spots.

3. Jumpstarting the Sales Process

Nothing is worse than not being able to justify your spend. As a digital marketer, you always want to be sure that the money you put into your campaigns will bring back solid results. Formstack has many different features that can ensure you’re maximizing your ROI.

One such feature is our Salesforce integration. You can’t nurture leads until you get them into the system, which is where this integration comes in. With Formstack, you can easily sync your form data with your Salesforce campaigns. With the ability to attach file uploads, update existing records, and route leads, your sales process will proceed more smoothly so you can get the results you need when you want them.

4. Decreasing Hassle

Building a complex form is daunting for any marketer, but it doesn’t have to be. Formstack makes form building quick and simple with features that work hard.

With our Drag and Drop interface, you can click and drag form fields and put them where you want them. A variety of form fields lets you create any type of form you need. If you have an old form you want to use, you can import the data using our Form Importer. No need for endless data entry! Just provide the URL of your old form, and Formstack will pull out the data and recreate the form in our builder interface.

5. Building Brand Awareness

Of course, none of the above would be possible if no one is aware you exist. Increasing brand awareness can be achieved by taking many small steps to make your business more accessible to potential leads. Formstack has many great features that can increase accessibility.

Since more people are accessing the web through mobile, it is more important than ever for your website to be mobile friendly. Formstack forms are built with HTML5 compliant code to ensure that your leads can fill out your forms from the comfort of their mobile device. In addition, you always need to be accessible to social media. With our social media integrations such as Facebook Tab Embed, your customers can quickly fill out forms right on your social media pages.

Ready to use these and other Formstack features? Contact one of our sales representatives to get started today!

Contact our team!