5 Easy Ways to Use Formstack Tools for Conversion Rate Optimization

Written by Heather Mueller on June 18, 2015

Posted in Form Hacks, Lead Generation

Despite the growing popularity of Conversion Rate Optimization (CRO) as an extremely effective way to increase sales, a recent report reveals that few companies are investing significantly in it.

It’s easy to understand why. Budgeting for CRO can be tough. Many of the most popular tools start at $200 a month—and that doesn’t include the resources you’d need for a consultant or full-time analyst.

Not every company can dedicate funds to a full-time CRO team or consultant. We totally get it. That’s why Formstack has been working hard to build more and more optimization tools right into your Formstack account.

If you’ve been looking for a fast, affordable way to optimize your digital campaigns for more conversions, the following list is for you. We’ve pulled together five easy-to-use form building features designed to help marketers quickly and measurably improve conversion rates…all for a price tag that caps at $249.

  1. Campaign Tracking

At the core of every conversion rate optimization plan is data. But that doesn’t mean it has to be overwhelming! With easy-to-understand web form data, you can see in seconds exactly which campaigns are converting and use those insights to create scalable, repeatable marketing plans. Formstack’s in-app analytics dashboards are built to provide daily snapshots of all the most important CRO metrics. You can easily pass them on to Google Analytics and your customer relationship management software for deeper insights.


  1. A/B Testing

Optimizing web forms and landing pages for conversions requires A/B testing—an effective technique that lets you change one element of a web form at a time to compare conversion rates. You can see (rather than guess) exactly which colors, fonts, copy, and graphics convert at higher rates with your audience. Formstack’s built-in A/B testing tool makes it easy to choose which elements to test, compare results, and create higher-converting forms. We’ve even put together a handy list you can use to get started.

  1. Social Media Integrations

The less time it takes people to fill out a form, the more likely they are to complete it. One incredibly easy way to optimize forms for faster completions is using the Facebook Tab Embed: Fans and followers can complete your form without ever leaving Facebook. Another is Social Autofill: One click lets users complete multiple form fields using data from Facebook or Google+. The 2015 Form Conversion Report revealed that Formstack customers who use these features convert between 122% and 189% more traffic than those who don’t.


  1. Field Bottlenecks

What would you do if you could identify a single question or requirement on your form that’s causing visitors to abandon it? You’d want to change it, right? Formstack’s Field Bottlenecks feature allows you to do just that. You can see which areas are causing bottlenecks and then leverage this data to refine your form fields and boost conversions. It’s often one of the quickest and most effective ways to decrease web form abandonment rates.


  1. Partial Submissions

Many of the people who view your online forms may not actually complete them. That’s why Formstack created Partial Submissions—a feature that lets you capture real-time information from users who abandoned your form after only filling out a few fields. It’s designed especially for marketers who want to gain insights on every possible lead for more effective campaigns.

Stop guessing. Start Optimizing!
Formstack is the only online form building software packed with all the optimization features you need to capture and convert your marketing leads. Every one of the tools and features outlined above is included in plans at the Platinum level and above. Still on a Gold or Silver plan? Email our team to ge­­­t instant access to Formstack’s CRO features.