Formstack Announces Year-End Results, Plans for Growth in 2016

Written by Formstack on December 30, 2015

Posted in Press Releases

Veteran software company experiences 50 percent year-over-year revenue growth, doubled employee count

INDIANAPOLIS (Dec. 30, 2015) — Formstack, a Software-as-a-Service (SaaS) company that helps businesses collect more leads through a suite of powerful online form tools, today announces its year-in-review results for 2015. With the introduction of new product offerings and an expanded workforce, Formstack saw significant growth in its client base and average revenue per user in 2015. The company experienced a 50 percent year-over-year revenue growth and a 125 percent increase in new revenue from its highest paid subscription plan.  

Formstack also continued to grow its remote workforce, with remote employees outnumbering local employees for this first time this year. The total employee count nearly doubled in size from January to December 2015. To accommodate this growth, the company created new leadership roles, including additions in the talent, development, support and product areas.

“A clear focus on helping marketers convert traffic, in addition to expanding our remote workforce to include the best talent available, has helped Formstack achieve massive growth,” said Chris Byers, CEO of Formstack. “Not only have we surpassed many of our long-term revenue goals as a company, but we’re excited to expand our offerings in 2016 to further help marketers capture more leads and scale their best strategies.”

Other key highlights announced by Formstack include:

  • Indiana Chamber’s Best Places to Work in Indiana ranked Formstack 12th in the “Small Employer” category due to sustained growth and excellence, as well as impact on the community. The list included 40 other small businesses.
  • Nucleus Research selected Formstack for a 2015 Technology ROI Award for its implementation of Salesforce’s, with an ROI of 2,274 percent.
  • Formstack’s 2015 Form Conversion Report, which was released in March, garnered coverage in top outlets such as AdWeek, MarketingProfs and Entrepreneur.
  • Formstack launched new product features, including Partial Submissions, Form A/B Testing, Social Autofill, Lead Attribution and a HubSpot Integration.

In 2016, Formstack will continue to focus on helping customers convert more website leads through new and updated form optimization features. The company remains committed to growing and developing products that deliver powerful form and attribution capabilities for businesses and marketers alike. Additionally, Formstack will celebrate its 10-year anniversary in February 2016.  

To learn more about Formstack’s services and upcoming features, please visit

About Formstack
Formstack is a lead capture and conversion software that helps marketing teams convert traffic into revenue. Formstack’s tools help marketers build smart online forms, optimize their conversion rates and analyze keyword and campaign performance, all toward the goal of converting more traffic into qualified leads. For more information about Formstack, please visit

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