Webinar Recap: “From Content to Conversion” with Ann Handley

Written by Formstack on August 14, 2014

Posted in Webinars + Events

We had a blast during our Tuesday webinar, “From Content to Conversion: Optimizing Web Forms to Increase Content Marketing ROI.”

Content expert Ann Handley joined Formstack VP Chris Lucas to discuss the impact content marketing can have on your conversion rate. Ann, CCO of MarketingProfs, is the author of a new book, “Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content.” She shared key takeaways from her book, while Chris provided insight on how to optimize your web forms to generate leads that are interested in your marketing content.

Some highlights from the webinar:

  • Marketers are like Simba from The Lion King. (Watch the webinar to find out how.)
  • Only 42% of marketers say their content is effective.
  • Just because you’re on social media does not mean you’re engaging with your customers.
  • Everything is content – yes, even that little submit button on your web form. Optimize it to encourage more conversions!

If you were able to join us, thank you! If you missed out, don’t worry—we’ve got you covered. Check out the slides below, or visit the Resources page to watch the full recording!