Ah, Conditional Logic. It’s one of Formstack’s most popular features. Conditional Logic lets you easily select form fields to show (or hide) based on the ways users answer your questions.
Marketers love it for conversions. Universities use it to collect a lot of great data. But did you know Conditional Logic can help you capture stronger leads? Or speed up your request for more office supplies? The next time you find yourself using Formstack tools, try out this list to pack more power into your forms with Conditional Logic.
1. Customize your message.
Many users view Conditional Logic simply as a means to keep forms short, but they may be missing out on opportunities to personalize communications at the same time. Spending time crafting compelling messages within the forms themselves can be a highly effective way to drive conversions and engagement. (Case in point: Formstack client Convince and Convert captured 83% more daily leads from a contact form simply by changing the language.)
You can also combine Conditional Logic with Email Logic to customize the confirmation emails customers receive based on their input and even vary the URLs and thank you pages you redirect people to once they’ve submitted a form.
Use Conditional Logic to create alert messages within your form.
2. Streamline internal operations.
What happens with all the information you collect using Conditional Logic? Is it sitting in a database until you find ways to make it actionable? Or are you maximizing that data to help your team work smarter and faster on a day-to-day basis? It’s not as difficult or complex as you might think!
With Conditional Logic, you can extract insights from customers that will let you effectively route forms to different members of your team— IT, marketing, sales, admissions and others—so they receive only the submissions related to them and can follow up on a timely basis. You can also use Conditional Logic to simplify internal communications and even make it easier to order rubber bands.
3. Collect (more) valuable insights.
We highly recommend exploring creative uses for Conditional Logic in every survey you create, and not just to keep them brief and manageable. For example, the “other” button can be used in customer satisfaction surveys to gather key insights as well as valuable testimonials. And asking a simple question such as “What’s your biggest challenge?” can empower your marketing team with answers they can use to customize emails and place prospects into the right drip campaigns.
But wait! There’s more!
You can use Conditional Logic to better engage with customers and students, make it easier for people to donate or pay, plan events (weddings, too) and more. Not sure where to start? Try this: The next time you find yourself enthusiastically completing someone else’s form, note how it’s set up—there’s a good chance you’ll be able to replicate those features using Conditional Logic. Formstack client NewPath Consultant said it best:
“Learn from others. Hidden fields are your best friends and Conditional Logic is like family.”
What about you?
What are some of your favorite ways to use Conditional Logic? Join the conversation on Facebook.