Are You Promoting Your Forms at the Wrong Time?

Written by Mallory on July 29, 2014

Posted in Form Optimization

It’s the end of the day, and you just finished that content or project your boss needed by 5 p.m. He/she is glad you got it done on time – but should you really start promoting it now? Or is it smarter to wait until tomorrow?

If your content includes a web form, new data supports the best time to promote your campaign for maximum submissions. Formstack’s Form Conversion Report analyzed data from more than 400,000 user accounts to uncover valuable data on what makes people fill out your forms. In general, one o’clock stands out as the highest form submission hour. That’s a great start, but we went even further with best performing times based on form type. Let’s take a look!

You Asked. We Answered. (In the morning.)form-times
If we’re most alert and efficient early in the morning, it seems we’re also most opinionated this time of day. Surveys showed highest submissions between 10 AM and 1 PM. So check in with your customers early in the day! Completing a survey may offer satisfaction as morning workers move through their to-do lists.

It’s Money Making Time!
When are your customers typing in their credit card numbers? Data reveals 11 AM to 2 PM as the ideal time for receiving orders and payments. Company meetings tend to be earlier or later in the day, so this could be the perfect time of day for business buying. It’s also possible employees are shopping and completing online errands around the lunch hour.

When’s A Good Time to Get Together?
Maybe it’s the afternoon lull, but event registrations are more likely to be filled out between 1 PM and 4 PM. Promote your events during the afternoon and encourage more registrations. Maybe you’ll catch that waning employee with low blood sugar at just the right moment. Your Candy Tasting Event never sounded more perfect!

The Day Is Done. Let’s Have Fun!
The only form type that showed optimal evening performance were contests at 8 PM. It’s likely these fun forms are popular down time activities in off hours. Contests also show a surge of submissions after lunch, between 1 and 3 PM. I think we can all agree that it’s always a good time to win something! But these are the best times to promote that contest based on our research.

When in doubt, try promoting your form around 1 PM for best response. But pay attention to successful times for your form type to target your marketing even more.

Timing form promotion is just one of the topics we’ll be discussing in our upcoming webinar – “From Content to Conversion” – on August 12. You’re invited to this unique (and free!) event with Ann Handley, CCO of MarketingProfs. She’ll be joined by our very own Chris Lucas to discuss how to create amazing content that captures leads.

Want to turn ho-hum content into a lead-generating machine? Register for the webinar before it fills up!

Register Now!