How MyTruckBuddy Iterated on Data Capture with Formstack

Written by Anne-Marie Williams on January 28, 2014

Posted in Case Studies

Formstack customer,, is a locally owned and operated moving company that offers a friendly and convenient alternative to how people move in and around Washington, DC. The company began when founder, Chris Jolma, realized that, as the friend who owned a pickup truck, he was always in demand to help people move things. Although pizza and beer are nice forms of payment, it struck Chris that he could turn this into a real business.

With the catchy slogan, “Sometimes all you need is a buddy with a truck!” Chris placed his first Craiglist ad in 2007 and the rest is history. Chris describes MyTruckBuddy as a Formstack company and says his only regret was not finding Formstack right away.

“I wish I would have found Formstack earlier. When I figured out how powerful it was, I re-organized our entire structure around it.” – Chris Jolma, Founder of

I had the pleasure of sitting down for a chat with Chris as he told me the story of Formstack and


What challenges did you face before using Formstack?
“We had to do a lot of trial-and-error to determine the most important information we needed from our customers in order to give them quick, accurate estimates. Then, once we knew what to ask for, getting it to us in an easily readable, scannable format was a challenge. It still is, but Formstack has made it much, much better.”

How did these challenges affect your business?
“The chaotic mass of information bogged us down. Ours is a highly competitive industry, and during certain times of the year, it’s critical to be the first company to respond to a customer’s request.

At several points in our history, we’d realize our forms didn’t ask for critical information, or that the questions we asked were ambiguous, leading to unclear answers, resulting in blown estimates — something people never enjoy. But fixing the problem meant days, at least, of downtime while we updated our forms and then reformatted them for the website.”

What particular problem did needed to solve?
“The actual collection tool, the on-board form builder of our website, was extremely cumbersome and could take weeks to update. This was not acceptable.”

What was most important to you when it came to finding a solution?
“It needed to be flexible and quick. We needed a time-saving solution.”

What one thing did Formstack deliver that you may not have been able to find elsewhere?
“The logic function is awesome. A few others had something similar, but I quickly realized the potential of making certain sections of our unfortunately necessarily large form invisible if they weren’t needed.”

How has Formstack helped your company?
“Formstack was exactly what we needed, and it was easy to use. I learned how to use the system — and how to stretch it to its limits — in a couple of hours, tops.”

What results have you achieved by working with Formstack?
“Form building and form testing take about 1/16th of the time, which allows us to be experimental. We’re never short of ideas, but in the past, implementing them was far too challenging to bother with (at least in the area of form construction.) Not only can we try new things almost instantaneously, we can interact with our customers with things like polls and surveys in about the time it takes to finish a cup of coffee.”

Can you give me a specific example of a “Big Win” Formstack helped you achieve?
“I was in a meeting with our management team. We were in the conference room with our laptops out. The discussion came around to a certain item we needed on our job request form. One of the guys, knowing very well that such a feature request was going to take me at least a month to implement, sighed and said we should get that item on the form ASAP.

While he was talking, I logged into Formstack, which we’d been using for a couple of days. By the time he was done speaking, I’d created the new field/feature and refreshed the screen. ‘Done.'”