Using Hashtags to Drive Traffic to Your Landing Page

Written by Sarah Quezada on August 1, 2014

Posted in Lead Generation

Hashtags are basically awesome. If you had asked me a year ago, though, I had no idea. #runonsentenceswithasymbol? Topical indexing? The whole idea seemed confusing and unnecessary.

But Twitter hashtags, when used strategically, can be a brilliant way to drive fresh traffic to your landing pages. You can network across your industry and connect to new potential customers with a little hashtag finesse. Get started with these three tips:

1. Discover the Best Hashtags
Have you tried the amazing tool RiteTag? I won’t say it’s going to change your life, but… it will dramatically improve your hashtagging savvy. This app audits your tweets and ranks your hashtags within current trends.

Learn if your hashtag is unused or overused, limiting your chances of discovery. Include hashtags ranking “good” or “great” to connect your tweets to active audiences following your topics.

2. Engage Relevant Hashtags
What hashtags are your audience using? Keep an eye out for smaller, niche trends. One example is a conference hashtag. Its popularity may be temporary, since it spikes around the event, before slowing down again.

But if you’re on your game, you can engage those in your market by conversing with other conference attendees. When appropriate (don’t be a spammer), you can leverage the hashtag to share your relevant content.

3. Place Hashtags Strategically
Avoid sharing a link and then tacking on a slew of hashtags right after it. Since Twitter changes their colors, the link will blend right into the hashtags, reducing clicks. Also, all the symbols and letters will clutter your tweet and decrease readability.

Instead, break up links and hashtags throughout your tweet. These highlighted links will stand out. And really, two hashtags is quite enough in any one tweet. If you want to connect with more audiences, reword a new tweet and mix up your hashtags.

Increase Social Media ROI
Hashtags can be much more than a way to make a joke with a unique phrase or ridiculously long sentence. It’s a viable way to network on Twitter and connect your content to users who are looking for it. What hashtags have worked best for you? Do you have any major hashtagging don’ts? Let us know in the comments below!