The 5 Best Ways to Promote Your Forms on Social Media

Written by Abby Nieten on August 4, 2014

Posted in Form Optimization, Lead Generation

Of course you’re promoting your forms on social media. But after you share the link on Facebook and Twitter, do you find yourself just waiting for the onslaught of responses?

If you’re in the mood to amp up your form promotion, here are some tips and tricks to dazzle on social media:

Share at the perfect moment
First of all, make sure you’re promoting your form at the opportune time. Across form types, 1 o’clock is the most popular hour for form submissions. Engagement on Facebook is up on Thursdays and Fridays. Check out our Form Conversion Report for more detailed promotion times based on form type and social channel.

Embed your form on Facebook
Don’t babysit your form. Posts on social media quickly lose visibility in the crowded online space. Formstack offers the ability to embed your form on your company’s page. Keep your form prominent and visible to anyone who visits your page, and increase your likelihood of converting Facebook fans. They won’t even need to leave Facebook to fill out your forms!

Rock the Twittersphere
Leverage our Twitter Integration to link tweets to form submissions. Automatically send a tweet to interact with your followers. Request a Twitter handle, and you can tag respondents to generate social proof for completing your form. Once they receive a notification, you can get extended reach if they retweet or share.

Begin with sharing in mind
Rather than just reposting the same form over and over on social media, think creatively. Perhaps on an event registration form, include a question asking how far attendees will travel. You can share notable responses as a fun way to promote your form the next time.

Or add a file upload field to an order form for cat products. Let customers upload photos of their feline friends. Post these on Instagram or Facebook next time you share your form. However, always let users know you may share their responses or photos on social media.

Ask your followers to share
Posts with phrases like “Please RT” and “Please Help” receive higher than average sharing rates (Source). If it makes sense with your campaign, consider asking your audience to help you promote your form. After all, the worst they can say is ‘no’!

Take your form promotion to the next level on social media. Have you tried any of these tips? What has worked for you? Let us know in the comments!