The new year is a great time to prepare a marketing flow that will help you better engage with your customers. If you’ve resolved to streamline your marketing processes in 2014, a great way to do it is by finding web apps that meet your needs and then integrating them together. This creates a seamless automated marketing solution that works with your specific lead generation goals.
We’ve created a simple guide on leveraging a marketing automation solution at your company. Check out the guide and start finding the right tools to help build a unique marketing process:
Check out an excerpt from the guide below:
In 2013, over 97% of all consumers researched a business online before making a purchase. It’s become more vital than ever to generate leads and engage with customers online. But if you’re running a small- to medium-sized business, you might not have the capacity to manage new customer engagement and lead management. There are dozens of online tools that can help you quickly build and automate your digital marketing. If you’re not sure the initial investment is worth it, here are three reasons why you should consider researching automated marketing solutions:
1. You’ll get better insight on your customer. Marketing automation tools can help you track every interaction your business has ever had with a certain customer. The ability to view past conversations, complaints, or purchases can help your sales or marketing team tailor every individual’s experience with your company, making them feel more valued and upping customer loyalty.
2. You’ll get a variety of data from different sources. Any marketing automation tool you employ is going to offer number-crunching data to help you better understand your website and marketing efforts. With multiple tools working together, you can start to discover the most heavily trafficked areas of your site, what content is most appealing to your customer, and other analytics that can help you maximize online sales.
3. It’s not as expensive as you think. When you think of marketing management tools, do you think of costly, massive software like Hubspot, Eloqua or Marketo? While these are great solutions for some businesses, you can often achieve the same marketing goals by choosing two or three marketing tools based on your needs and then integrating (passing data between) them.
When did you know that you needed to research marketing automation tools at your business? What is one of your biggest reservations about integrating all of your apps? Let us know in the comments below!