You probably hear all about the importance of search engine optimization and driving traffic to your website – but what is the visitor supposed to do when they get there? Your small business website is your most powerful tool for generating leads, and ultimately converting those leads into paid customers, but only if it’s optimized to do so. Research the websites of other businesses in your industry to get an idea of what your competitors are doing to grow their businesses. This will allow you to build an appealing website and implement strategies that expose new customers to your brand.
Our friends at Boostsuite put together this nifty infographic about the state of small business website marketing today. What are other small business doing to generate leads? What can you do to amp up your site?