Please note: this feature has been discontinued. For a complete list of our current features, please visit our website.
In November, Formstack launched its geolocation feature, designed to show Formstack users where their forms are most heavily viewed or filled out. You can access a form’s geolocation information by clicking on the “Overview” tab in a specific form’s dashboard. You can sort the geographic data by form views or actual form submissions, and the locations with the highest view/submission counts are noted for their red densities.
While geolocation may just seem like a nifty feature providing “good to know” information, form geolocation can be a valuable tool for your team. Here are some practical ways to apply this feature to your operations:
Identifying target markets
One of the great things about this feature is its ability to quickly show where your form is already finding success. If you’ve created a form for lead generation and you are noticing some deficiencies in certain countries or regions, you can tailor your marketing tactics to attract leads from those areas. The geolocation feature allows you to quickly target those areas by offering a visual representation of your form’s submissions.
Tracking the success of your form in certain countries can allow you to tailor your product offerings to cater to your most successful demographic. For example, if you sell an e-book and you are noticing that several payments are being processed in Spanish-speaking countries, you could create a Spanish language version of your e-book. Conversely, if you are noticing that your product isn’t drawing success in certain countries or language demographics, this could help you iterate on your product as well.
Reward those regions where your form tests well by giving them free offers or products unique to their area. For example, if you are noticing that a lot of leads are being generated in a certain city, you can offer a contest where any customer that upgrades within a certain time period can win a gift card to a local store or restaurant.
On the other hand, you can use the geolocation feature to spread the word about new products to areas that don’t generate as much form traffic. Identify areas where traffic is low, and drive users to a shareable form that offers a free trial or sample of your product. Not only will this generate leads, but it will also allow more consumers from that region to be exposed to your product.
What tips do you have for utilizing the geolocation feature? Have you used it for a unique marketing campaign or for another purpose? Want to see any updates to the feature? Let us know in the comments below!