When it comes to communicating with target customers, digital marketers have to compete with a lot of other “Internet sludge” (ie. memes and celebrity gossip) to gain their attention. However, one message or action can forever change a customer’s opinions or loyalty toward a company, if it’s personal or sincere enough.
Our friends at eZanga interviewed 7 professionals and put together a neat infographic on ways to surprise your customers, gaining that online advocacy that digital marketers crave. Although some of the tips mention offline communication, you can still use your favorite online tools to either store customer information for lead management or begin the initial conversation.
Which tip is your favorite? Does your company have a unique strategy for customer engagement? Let us know in the comments below!