How Farmhouse Creative Meets Client Needs with Formstack

Written by Abby Nieten on June 21, 2013

Posted in Case Studies, Form Hacks

It’s the last day of National Small Business Week! Since 1963, this week has been devoted to celebrating the hard work and devotion of America’s small business owners and entrepreneurs. The National Small Business Administration states that “more than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.”

As a small business, we are so thankful for all of our customers who give us a chance to grow our product every day. Earlier in the week, we featured a Q&A with Chris Dawkins, CEO of Trace Media Marketing. Today, we will be highlighting Angie Rodgers-Howell, president and owner of Farmhouse Creative. Interested in being highlighted in a Formstack blog post? Let us know in the comments below, and we will be in touch!

Small Business Customer: Angie Rodgers-Howell

Company: Farmhouse Creative

Tell us a bit about what you do at your company.
Farmhouse is a print marketing firm located in Farmland, Indiana. We utilize our relationships with vendors across the state/country to find the best fit for your print and 20261162_farmhouse_logo1marketing products. This approach to business allows me to say ‘Yes’ to 99.9% of projects you throw my way.  Whether it be a rush job, short run of business cards, or printing one million envelopes; my contacts with facilities all over the country allow me to find just the right fit for your project. I take the hassle out of your print marketing projects and save you time and money in the process.”

What kind of responsibilities are you generally tasked with?
“As president and owner, I handle basically everything for the company. I set the tone and vision for the company. I also handle all sales and client relationship management, as well as product delivery and accounting.”

How has Formstack most importantly affected your company’s workflow or work processes?
“Formstack has allowed me to streamline my customers’ forms. It’s given me an easy way to create a variety of forms, whether they be simple or complex, to meet my clients’ needs.”

What are some unexpected ways you’ve used Formstack?
“I recently had a non-profit company who wanted to create a survey that could be easily integrated into their website. However, they didn’t want the form to direct the user to a new page. We were able to create a form that fit in well with their website, and the client was able to then direct users to their site to complete the survey.”

Recall an experience where Formstack helped solve a problem of yours.
“One of our clients was looking for a basic employment application on their site.  Rather than having a potential employee download a form and email it back in, we created a custom form containing the pertinent information. Now the whole process can be taken care of online.”

What advice would you give to someone just starting out with Formstack?
“Take your time and really explore Formstack and all of its functionality.  You can do more with it than you might think. Once you get in and start playing around with the features, you’ll find new applications that you would have never thought of before.”