When I say “Garfield,” do images of a fat orange cat who loves lasagna and hates Mondays pop into your head? I learned that not all minds create this exact same image when I worked in the International Department of the Garfield Art Studio. Garfield was loved in America, but he was wildly popular in Eastern Europe, South America and Asia. We had a steady stream of Garfield products that we were to approve or disapprove from overseas vendors. Garfield, like many of us, has a brand to uphold, and some of these creations were not exactly sticking to that. Brand confusion and fragmentation can obviously lead to some pretty ugly results. Here are a few examples of those rejected Garfields:
When it comes to online forms, many universities are dealing with the same problem of brand unity. They work hard to protect their professional brands, yet have several departments sending form requests to the web department, creating quite the backlog. Because of this, the motivated university staff members take it upon themselves to help create these forms, which may not exactly match the official university brand.
Without a common form builder or template, these staff members use their imaginations to add branding to the form they are building. This could have a negative impact on how their audience views the institution and the likelihood of prospective customers being nervous about providing their information or data on these forms.
Formstack can help bridge this gap. We offer features that allow one main admin on the account to create and control form templates, which can be applied to any type of form. With Formstack, multiple users and departments have access to the same form templates, making it easy to create the official, branded forms you need.
The best way to do this with Formstack is to use our Themes feature. With our Themes, you can customize your form, add logos to the header and footer, change the fonts and background colors, and modify the layout. For those with experience in CSS and HTML, you can also copy your website’s code directly into your themes.
We also offer support documents that can help you start adding Themes to your forms. For those without HTML or CSS knowledge, our simple themes support document will help you get started with customizing your form. If you want to amp up your theme with coding, check out our custom themes doc.
Branding is important to all of us, whether we are selling an educational system or a grumpy orange cat. Nobody wants others thinking your hard work is a knockoff of the genuine thing. Let’s get started with getting those online forms to match, shall we?