Being a female in the tech industry has been… interesting.
Throughout my journalism/public relations career, I’ve covered everything from cutesy fashion PR to social media for hovercrafts (you know, the big flying boatcar things) and everything in between. But writing web 2.0 copy and getting all geeked about online forms? Errr…. yea. I definitely wasn’t expecting that one.
However, with each day, I’ve really learned to love this industry. Technology affects every piece of our lives and to be a part of something like that is pretty awesome.
Okay, moving on.
By day, I may be just an ordinary a tech/pr/marketing nerd. But by night, I’m an ebay-betting, pinterest-perusing style blogger. And since the technology and fashion industries have molded into this beautiful and totally complex beast, I’ve been finding some pretty cool apps that merge my love and obsession for both.
I’m all about saving time, and let me be clear – I could use all the help can get when it comes to making my site look like I know what I’m doing.
If you’re just starting out, here are a few apps that are perfect for any rookie style blogger:
You can obviously pick any blog host you’d like. There are definitely perks to each kind. However, when I was thinking about the best platform that would allow me to share my posts with people who had similar interests, Tumblr is definitely the best. Images are easy to load. Most style bloggers have a Tumblr account you can follow for inspiration. And sharing is simple.
There are a few issues that you may have if you’re trying to customize a lot of difficult features. But this list is not for you fancy coders. If you’re like me and need something easy, Tumblr is a good starting point.
Whether you need inspiration or want to create your own, Polyvore is your go-to source for ensembles. I’m not very talented when it comes to Photoshop and Illustrator, so Polyvore is a great solution if I want to make style boards that include different outfits. Once you’re finished, it’ll publish on your very own Polyvore page and allows you to quickly post it to your blog, Facebook, Twitter, etc.
Like I said before, I should not be trusted with the likes of any type of professional photo editor. I’d probably destroy my surroundings out of virtual “brush” frustration. And since Picnik is now six-feet under the Google thumb, PicMonkey is the next best thing.
It offers great editing tools and filters if you need to make your outfit photos look a bit better. It also includes text and framing details if you want to get fancy.
Hello, Miss Obvious, I know. But still. Pinterest serves as a great outlet to easily upload your images and increase your referral traffic. You can also pin other things you like and engage with some of your followers on a different level. Now that you can embed a “Pin This” button within each post, it has become a popular way of sharing great fashion content.
Love the Pinterest layout? There are even Pinterest-style Tumblr themes you can use. (I know. It’s just too much.)
Not everyone has a snazzy camera and photographer husband to take their photos. Gone are the days of self-portraits looking all MySpace-y. It’s becoming more and more popular (and socially acceptable) for style blogger or anyone with an interest in fashion to post their outfits on Instagram. In fact, this method has become so popular that celebrities are launching their own version.
Use hashtags like #whatiwore and #dailyoutfits if you want fashion followers to see what you’re posting. Similar apps like Trendabl and Pose are Instagram-inspired apps specifically for fashionistas. I haven’t really used them much, but they seem to be the up-and-coming trend (pun intended).
Don’t want your inbox to be bombarded by questions from your readers? Maybe you want to gather information on what blog posts people want to see from you. Or MAYBE you need a way to collect data and payment information from potential sponsors. (Set your goals high, my friend.)
Quickly create a form that you can embed on your blog. With a form, you’ll be able to reduce the amount of work a reader has to do if they want to contact you. You can also limit the amount of spammy sponsors that want to place ads on your site. You can also set up automatic email responses that will be sent to the person who submitted a form right away.
Have other suggestions on what web apps for style bloggers? I’d be happy to hear them!