Must Haves for Your Small Business Website

Written by Formstack on September 1, 2011

Posted in Form Optimization

For small businesses, it’s important to have a powerful website. Your corporate website is the sole place for the public to go for facts regarding your company. In most cases, those who view a website can base the quality of the site on the quality of the product or service.

Therefore, as you begin the process of building the ideal website for your small business, it’s important to include several elements that will successfully portray your product/service and brand. Below are a few of our suggestions to include in your small business website:

  • Sticky content: What is it that separates you from your competitors? Show off the best parts of your brand by highlighting unique content that is “sticky” right onto the homepage. Whether it’s something big like a national/state recognition award or small like a latest product feature, show consumers what you have to offer and how awesome you are. To keep your audience hooked, be sure to give that “wow” factor with an attractive layout as well.
  • Video: Lengthy descriptions and instructions get boring, and consumers can lose interest fast. Spice up your website with a video instead. Not only will the audience be more willing to stick around for a visual, but a video also makes your small business look professional too!
  • Call-to-action: Along with a great product/service description, a call-to-action button leading to a pricing page is essential for converting potential customers into buyers or subscribers. Users should be able to easily navigate through a clear-cut path designed by you, so consumers are directed precisely to a purchase point. Easy navigation combined with a powerful call-to-action is the best way to receive online business, so make sure your call-to-action is inescapable.
  • Reviews/case studies: There is no better way to highlight your company’s prestigious credibility than by sharing product reviews, testimonials, featured articles, and case studies. Highlighting some positive feedback and past projects shows users exactly what they can expect from your small business, which can lead to an increased conversion rate. You can even spruce up the case studies with the use of video, photos, or screen shot examples.
  • Blog: A corporate blog is a place where users can read and share relevant tips, trends, thoughts, and company updates, often resulting in the association of a company as a reliable source of information regarding those topics. Another great outcome of a corporate blog is that it creates followers. When you publish a post, subscribers will be notified, and then re-directed back to your website each time, creating lots of wanted traffic.
  • Social media plugs: You don’t want users to have to search for you on social media sites. Instead, include plug-ins from Twitter, Facebook, LinkedIn, etc. right on your website. Not only will you increase the number of followers, but also your small business will gain a positive web presence that can help set you apart from competitors.

So there you have it. Although there is a lot to include in a website, these few tips can make a huge difference to your small company’s web presence. Do you have any more suggestions that are essential for a small business website?