Landing Pages for Small Business

Written by Formstack on June 28, 2011

Posted in Form Optimization

If you are a small business, you have to be on top of your marketing game. Competitors and other small businesses are out there looking to take away your customers through innovative ideas or special offers.

There are lots of ways to attract potential customers to your web site, but the true measure of success is always conversion. When it comes to converting those visitors to subscribers, enrollments and buyers, one of the most effective tools is a landing page.

Here are a few tips on how to make a landing page successful for your small business:

  1. Focus on One Thing: Your landing page is to do one thing and one thing only, whether it is to get a subscriber, offer an eBook, or create an enrollment for an event. Use every bit of the page to sell that call to action.
  2. Use Video: Videos on landing pages explain the call to action, plus you build trust when the visitors see and hear a real person. A video is simply more engaging and harder to ignore. With our landing page builder, you can embed your YouTube videos in a snap!
  3. Make It Easy: Make sure that it is obvious what you want the visitor to do and even more obvious how to do it. Also, limit any data collection to name and email or your conversions will drop.
  4. Giving Thanks: After your visitor signs up, you should direct them to a conversion or thank you page, but don’t waste that space. Use it to create even more engagement by offering an unexpected freebie like a special offer of some sort.

We are now offering a free 14-day trial on our landing page product to get your small business started and the best part is that you don’t need HTML or coding experience. Just drag and drop your content and you’re ready to get new customers!