All small businesses should take note and remember one important thing – your website will always be the “central hub” for your business. It should effectively represent your brand while providing ways for your leads to easily reach you.
Creating a small business website opens the possibility to not just market to your leads, but also gives you the ability to engage with your audience and build relationships with your prospects and clients.
All roads in your business should lead back to your website, making it the pivot point for all of your marketing efforts. This is why your small business website needs to be on point.
So if you want a successful business, and I believe you do, it only seems natural to create a website that fuels the growth of your business.
Yet, as a small business owner, it can be easy to get in the way of your own marketing. The sad thing is that you may not know you’re making these mistakes and undermining your business website.
We would like to present some of the most common mistakes made on small business websites:
1. No Blog
If you don’t have a blog on your website, there is no reason for anyone to visit. With a blog, you’re going to get more traffic, attract more prospects and become a go to resource for your market. It is without a doubt the number one mistake that small businesses make, so don’t be a statistic.
2. No Opt-in
The objective of your website is to turn a one-time visitor into a frequent visitor. A major step in accomplishing that is through an opt-in newsletter. By collecting email address, you get an opportunity to develop a relationship with potential customers. These relationships can turn into fans that spread the good word of your business in the social media space.
3. Messy Website
Simple, clean designs are becoming more and more popular on the web. Many of the most visited websites have mostly white backgrounds, complemented text and a header and footer. Take a closer look at some of your favorite websites and I think you’ll notice that simple and clean go a long way.
4. Where is the Fold?
When people visit your website, the first section that they see is described as ‘above-the-fold’. The fold usually depends on two factors: the physical size of their screen and its resolution. Make sure to place good content above this fold to keep potential clients interested in reading more about your business. If you would like to see the location of your fold, visit this website.
These are a few of the common mistakes on small business websites that we come across on a daily basis. If you correct at least one of these mistakes, you will not only see an improvement to your website, but the odds will be in your favor that more potential clients will start knocking on your online door.
Does your website make any of these mistakes? If so, which ones? Do you know of any more common mistakes?