As you embark on your online form building journey, there are several things to keep in mind to make sure you create the best online forms possible. Below, we’ve compiled a handy-dandy cheat sheet of best practices to consider when designing your online forms.
- Use the multi-page feature for longer forms. It looks less intimidating to a user than having to scroll down a long page of fields to fill out.
- When using a multi-page form, use the progress indicator bar and save and resume features to make it more user-friendly.
- Kill CAPTCHA – We have behind-the-scenes spam filters in place to protect your forms so there’s no need to use CAPTCHA. CAPTCHA is a user nightmare and can result in fewer submissions as users struggle to decode the often confusing CAPTCHA words.
- Use conditional logic to show and hide fields that are relevant to the user. Providing only relevant questions makes a form easier to fill out and ensures maximum conversions.
- Use supporting text and callouts to provide instructions on how to fill out certain fields. This makes it easier on the user, and you’ll end up with better data.
- Test your submit buttons to see what wording gets the most submissions. For example: Submit Form vs Sign Up Now. Tip: You can also customize the look of your submit buttons with a little CSS.
- Use themes to change fonts, add color and drop in your company logo to brand your forms.
- Don’t forget to enable SSL and data encryption if collecting sensitive information such as credit cards and social security numbers.
- If you need to ask for information a customer may be reluctant to give out, explain why you need it.
- Only ask for information you know you’ll use at some point. Do you really need to collect someone’s work, cell and fax numbers, blood type, hair color, etc on a contact form?
Have a best practice you use when building online forms? Please share it in the comment section below.