How Hare Chevrolet and Indy Racing Got Me The Checkered Flag

Written by Formstack on June 15, 2010

Posted in Case Studies

We are fortunate to have some pretty amazing customers here at Formstack, but one business in particular definitely went out of its way to help me coordinate one of the best marriage proposals ever for my girlfriend, Sheri (ok – so maybe I’m a little biased).

Unmatched Generosity

Hare Chevrolet, a local car dealership near Indianapolis, recently started using our form builder to create online contest forms. Back in May, I noticed they were tweeting about some contests regarding the Indy 500 and it got me thinking about ways I could propose to Sheri. She is a huge race fan, loves cars and we’ve gone to the Indy 500 and the Brickyard 400 together the past couple of years. I wanted to come up with a unique way to propose to her that incorporated some of her biggest interests.

Chris Theisen, Hare Chevy’s Director of Digital Communications, was instrumental in helping me coordinate the whole proposal. Receiving the go ahead from Hare Chevy owners Courtney Cole and Monica Peck, he secured an invite for their Corvette owners-only event, gave me a Corvette to drive for the weekend and helped get permission for me to propose on the bricks at the Indianapolis Motor Speedway.

The Power of Community

Throughout the whole planning process, I really came to appreciate the tight-knit community we have here in Indianapolis. I sent a few emails to complete strangers hoping for a response, and within hours I was connected to executives at the IMS, Chevrolet, Andretti Green Racing, The Shane Company, and even Sheri’s favorite driver, Tony Kanaan. It was amazing how excited everyone was to help out and go out of their way for someone they had never met.

I was even fortunate enough to be approached by the Vice President of Marketing at Chevrolet, Jim Campbell, during the event where he congratulated us and mentioned how they were talking about my proposal idea at dinner the night before. He was genuinely interested to hear about how it all happened and it was exciting to get to share it with him. Rather than give you the long story like I did with him, you can see it for yourself in the video below. Spoiler alert – she said yes!

Have you ever had a customer do something extraordinary for you or your business? If so, we’d love to hear from you in the comments section below.