News: How Angie’s List Uses Formstack

Written by Chris Lucas on August 3, 2009

Posted in Case Studies

Last week Angie’s List VP of Technology, Gary Rush was interviewed by Internet Retailer on how the popular consumer reviews site handles leads during web downtime. You can read the full article over at Internet Retailer but below are some interesting excerpts that highlight the unique way in which Angie’s List uses our web form solution.

How Formstack was used during the planned maintenance of the Angie’s List site:

When visitors came to AngiesList.com during that downtime period, they were greeted by two messages: One was a standard notification that said the site was temporarily down for maintenance and apologized for any inconvenience; the other offered a promotional code to motivate visitors who were not already subscribers to leave contact information. To accept the promotional code, visitors clicked a button that would take them to a form hosted by Formstack to enter their name and e-mail address.

The success of their Formstack form

When we use Formstack to capture names and send promotional codes, we get conversion rates close to what we get when our site is entirely live, Rush says. He adds that Angie’s List may eventually set up the application so that it automatically transfers files of new customers to the ExactTarget e-mail system automatically e-mails the promotional codes. Angie’s List will also use the application, which is hosted on Formstack’s web servers in a software-as-a-service environment, for shorter, ongoing routine maintenance periods and to support internal I.T. operations, Rush says.