Formstack User Profile: Joosi Design

Written by Chris Lucas on September 18, 2007

Posted in Case Studies

When we created our user profile series we were happily surprised with the enthusiasm and types of responses we received. Not only because people had good things to say about Formstack, but because we also received some very good feedback and it opened our eyes to the breadth of companies/people who are using Formstack. Joosi Design is a good example. Joosi Design is a cool design company that creates custom wedding stationary. Taking a look at their site will give you some insight to their creative expertise and will also probably make you hungry! Below is our interview with Donna Martin, founder of Joosi Design – enjoy! And as always, if you are interested in being profiled contact us via this form, and we will be in touch.


Company: Joosi Design

Web site:

Overview: Joosi Design is a small studio based in Kent, England. Joosi was started by graphic designer Donna Martin, an American expat now living in England with a passion for creating contemporary and original designs for modern couples. In the world of stationery, it seems that customisation stops at fonts and wording. We want to change all that by offering our clients total creative freedom with their colour choice, poetry and quote selections, personal photograph, and more. Our hope is that you find our designs as delicious as we do!

FS: How did you hear about Formstack?

JD: Formstack came up on a Google search. I went through many other form-builder companies, and finally found Formstack (thank goodness).

FS: How do you currently use Formstack?

JD: I use Formstack for general contact forms, sample order forms, and my complicated stationery order form. I needed something that could handle tricky skip/branch logic, as I didn’t want my clients having to go through question after question of unnecessary information. I also needed something that would easily integrate with PayPal.

FS: Any other ways you might use it?

JD: I will eventually create a customer service survey to monitor how we’re perceived by clients. I may also use it to gather lead information by running a contest.

FS: How has Formstack solved a business/organizational issue?

JD: As an internet-run business, I know my clients will want to have the option of ordering online. Many stationers do not offer online ordering, so they have to deal with loads of faxed and mailed order forms. I wanted to be able to offer a simple (for both myself and my clients) ordering process that would cut down on fax and mail correspondence, as well as offer automated emails and redirects, which Formstack does.

FS: What do you like best about the product?

JD: It’s so simple! Yes, that sounds cliché, but honestly it is. Formstack was easy from the first demo. Once you get a little practice, you can whip up a new form very quickly. The new changes are great too – it’s simple to move fields around, which I love.

FS: What features do you find most helpful?

JD: I couldn’t live without the skip/branch logic – this is absolutely perfect for my business needs. The layout is easy – you can navigate between forms with ease, change account information, and change each form’s settings in no time.

FS: What improvements to Formstack would you like to see?

JD: Formstack recently made some great improvements – but I would really like the skip/branch logic be available for entire new pages, rather than only be available on the same page. Also, I’m based in England, so it’d be nice to set my local time, and also have the Time/Date form element be available in the following format: 29 August 2008.

FS: Any specific features you would like to see?

JD: It would be great to be able to put text above a form element. For example, if I need a client to write their invitation wording, I’d like to be able to have the option of adding non-editable text above the text box element to give instructions on what my client should write.

FS: Any other tips/tricks/words of wisdom you would like to share with others users/readers?

JD: Take advantage of the Data section of your forms. I use this to easily track which samples are my most popular, where my potential clients are coming from, etc.