Formstack User Profile: Pragmatic Marketing

Written by Chris Lucas on October 2, 2007

Posted in Case Studies

In this week’s user profile we are happy to introduce Pragmatic Marketing, a training and service consulting company that helps technology product managers and marketers identify market problems and create go to market strategies. They are an Arizona based company, if you are interested in learning more you can contact them by visiting their site and filling out their contact form here.

If you or your company is interested in being profiled in our series fill out this form and we will be in touch.

Company: Pragmatic Marketing

Web site:

Overview: Pragmatic Marketing provides training, consulting services and an online community for technology product managers and marketers world-wide. Since 1993, more than 40,000 people have been trained using the Pragmatic Marketing Framework and it has been implemented by thousands of companies world-wide. Our magazine, The Pragmatic Marketer, is read by 70,000 subscribers and our online community has more than 30,000 visitors per month.

FS: How did you hear about Formstack?

PM: Formstack was recommended by our web site development partner, Quinn Interactive

FS: How do you currently use Formstack?

PM: Subscriptions to our magazine and newsletter, requests for our webinar slides and templates, submissions to our job board and general inquiries.

FS: How has Formstack solved a business/organizational issue?

PM: It has made creation and management of all our web site forms much simpler. Also, having all of the submitted data in a central database makes reporting very simple.

FS: What do you like best about the product?

Its ease-of-use. The ability to store submissions in a database. The conditional logic is also a great tool.

FS: What features do you find most helpful?

PM: The conditional logic is a feature we find most useful.

FS: What improvements to Formstack would you like to see?

PM: We would like to see the ability in the e-mail submission to not include the questions that do not get answered. Also, the ability to send e-mailed submissions to different people based on a selection (e.g. if Billing is selected in a list send to the Billing Dept., if Sales is selected, send to Sales Dept.,etc.).

FS: Any specific features you would like to see?

PM: For check-box responses, show some other indicator, rather than repeating the question. A simple “yes” would work fine.

FS: Any other tips/tricks/words of wisdom you would like to share with others users/readers?

PM: Test different versions of a form. For example, we have found different response rates when we use a drop-down list versus a series of radio buttons.