You have now created a buyer persona. You understand who you are targeting, the industry that you are targeting, how a problem fits within that industry, how your prospect relates to that problem, and how your business fits within the entire equation to solve the problem.
But remember – this is only the beginning. Now you need to create relevant content in order to motivate your prospect’s buyer behavior. Using the problem-to-solution scenario, develop high-value content that speaks to your prospect’s needs, as well as any additional influencers that are pertinent to the buying cycle.
You have now created a buyer persona. You understand who you are targeting, the industry that you are targeting, how a problem fits within that industry, how your prospect relates to that problem, and how your business fits within the entire equation to solve the problem.
But remember – this is only the beginning. Now you need to create relevant content in order to motivate your prospect’s buyer behavior. Using the problem-to-solution scenario, develop high-value content that speaks to your prospect’s needs, as well as any additional influencers that are pertinent to the buying cycle.